you may be practicing good SEO habits, such as ensuring that your HTML tags are associated with your keywords – in your title and other meta tags, image ALT tags, as well as your body text and URL.
The keyword phrase might appear in your post title, as close to the beginning as possible, and at least three times in the body text, and at least in the first and last paragraphs.Be careful not to overpopulate your post with this keyword phrase, as this becomes counter productive in that Google will determine your falsely stuffing your article with keywords.
If you are designing a website, try and use the keyword phrase in your URL.
You also may have even taken into account the LSI (Latent Semantic Indexed) words, which indicate more relevance of the particular content to the given search term. You may have placed as many as 20 or 30 of these words throughout your content.
Or you may have thought to place a few deep links within your post, ones that lead to other articles within your site. I have a few more basics here if you need a bit more on the keys to effective SEO. Nothing too technical, actually simple and powerful!
But, if you went through all of this trouble, yet did not take time to do a little keyword research to be sure that you have selected your primary keyword phrase carefully, it may be somewhat of a wasted effort.
Using keywords will definitely increase your targeted free traffic!
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