How to Get Better Visibility on Google

Each page should be search engine optimized for one (and only one) keyword phrase. It is this keyword phrase that you would like that page to be found in the #1 position of Google (or other search engines) results.



Now, that’s a great strategy but it doesn’t tell the person what tactics to employ.

Here’s a list of what to do:

   1. Write a <title> tag that includes that keyword phrase and not any superfluous words, and is less than 65 characters (including spaces)
   2. Write content for that page that is only related to that keyword phrase, and uses the keyword phrase a few times within the 300-1200 words of the main body of the page
   3. Make your URLs SEO friendly, and include the keyword phrase
   4. Use the keyword phrase within a <h1> tag on the page
   5. Write a <meta name=“description” tag that includes the keyword phrase at or close to the beginning of the 160 characters (including spaces)
   6. If you include any pictures on the page that relate to your keyword phrase, be sure to use an alt description within the <img> tag
   7. Write a <meta name=“keywords” tag that includes the keyword phrase once, and that’s it

Try to do #1-5 for great SEO benefit. #6 will help. #7 might help on some search engines, but it won’t work on Google.