Black Hat SEO - Unethical way of Optimizing web page.
Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules.
For example, keyword stuffing,Cloaking, invisible text and doorway pages. improper redirects, spamming, keyword stuffing and hidden text are just some of the techniques that falls under black hat.
White Hat SEO techniques involve building a great website, full of unique content and promoting that website legitimately and within search engine guidelines.White hat SEO technique comprises of informative content creation, targeting competitive keywords, making the website search engine and user-friendly etc.
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