On-Page Seo Tips for Beginners

On Page SEO involves a number of adjustments to the HTML of individual Web pages to achieve a high search engine ranking. First,

Keyword Meta tag:
Google doesn’t use the keywords meta tag anymore to rank pages.
"we really don't use that at all,only for search appliance", saying matt cutts in one of his video.


Refresh Meta-tag:
Only try it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors.When used for a long time, the <refresh> meta-tag is regarded as unethical practice and this can hurt your ratings. redirecting through 301 is considered much better in all circumstances.

Meta Description:
it is the some thing really very useful.meta description is shown as search results in simplest.     
Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, it helps users to decide whether to visit this page is fulfilling his/her requirement or not?

Meta Page Title:
A good meta page title should be kept to 70-75 characters long, and should include 2-3 keyword phrases.the title of the page must include relevant information about the page.

 Keyword selection:
the most important phase depends on these main factors:
1. Number of visitors it will bring to my website.We should think in natural, do a simple research, do people really search for that keyword?
2. Work involved in achieving top ranking for a keyword.

Content:
Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.We should have high-quality content, an adequate amount of content associated to our services / products we offer. We should illustrate our services / products in a way people can easily understand and appreciate it, then only they are going to use it, And yes make sure that you have your targeted keywords included in the content on your pages in a natural way.

Keywords in anchor text:
if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.

Keyword proximity:Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other, with no other words between them.Keyword proximity measures how close in the text the keywords are.

Easy Navigation:
Make sure that Google and the others Search Engines can easily find all of the pages on the website.
If I have lot of pages on my web site and they are very deep down in the navigation tree of 3 or more clicks; than I need to use a site-map and a link to it from each page of site. Site-map makes is easy for search engines to find all pages.Make sure that Google and the others Search Engines can easily find all of the pages on the website.

H1, H2, H3 headers:
Headers are a great tool to help Google tell what the content on your web page is about! The headers are in the code of your web page, but are also visible as actual headers in the copy of your page.But beware that your page has actual text about the particular keyword.

Keyword Density:
5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold % varies with the topic.

Links from Similar Web:It is showing that the competition is voting for you and you are popular within your community.

Length of the text: Mostly Search engines loves a lot of relevant text. For better SEO exposure it is recommended that a post has at least 500 words of text on a page or post.depends upon your topic also.

URL length: Keep it minimized.characters allowed by Internet Explorer - less than 100 is good, less is even better.it will also help you in bookmarking as many social media sites dot take large urls.

The alt Attribute:
The alt attribute is meant to be used as an alternative text if the image is not available, not as a mouse-over text.Keyword in alt text:give image proper name for example shahzad.J PEG don't just simply type 007.J PEG

Keyword in URL: First word is best, second is second best, etc.
     
Keyword in Title tag:An important factor - close to beginning. Title tag 10 - 60 characters, no special characters.

Dynamic URLs:
Spiders prefer static URLs, though you will see many dynamic pages on top positions as static urls also facilitate visitors.

A Flash home page:
 Not liked by search engines especially Google.   

Site Speed:
Google have started using site speed as a ranking criteria for organic search.so also keep in mind this factor